Director, Media Planning
Description
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Director at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Director. This is a Full-time position based in Singapore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.
As a Director of Planning, you will oversee multiple planning groups and provide strategic leadership to understand all aspects of your client’s business and will be deeply involved in the future offerings of our services. You will be responsible for acting as the day-to-day liaison between the client and media community providing leadership, strategic direction, and input for media plans. You will work closely with the Group Director to drive an agenda of best practices sharing, innovation, and strategic thinking, via a clearly defined operating model, framework of thinking, and toolkit.
RESPONSIBILITIES
- Lead all media planning and buying aspects as assigned accounts.
- Monitor client programs and day-to-day business activity.
- Direct, develop and oversee planning objectives and strategies that deliver against business results and ensure client satisfaction.
- Lead and direct all core partners as part of the entire solution, including TV, social search, mobile, print, OOH, and other emerging platforms.
- Oversee the flow of client media-related issues while creating solutions and resolving problems.
- Provide insight-driven recommendations and POVs.
- Build and maintain effective working relationships internally and with clients, media vendors, and GroupM teams.
- Sell the agency’s services and capabilities in new business pitches to prospective clients.
- Oversee budget allocation process for media and fees across all media platforms.
- Inspire and support the team through strong leadership, collaboration, and mentorship. Lead team in completing monthly staffing and revenue projections.
- Partner with the Group Director to implement new technologies and practices that will evolve the business including addressable and audience first approaches
QUALIFICATIONS
- Bachelor’s degree in Advertising, Marketing, Business Administration, or Communication; OR equivalent professional work experience.
- 8+ years of directly related media experience.
- Complete knowledge of all aspects of media.
- Solid understanding of interactive research tools.
- Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
HOW TO APPLY
Interested candidates are encouraged to submit their resume.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.